Captivate an audience anywhere, in any medium.
Get the systems and skills you need to break into the media (and stay there).
Media Relations
When it comes to getting the story, I’m relentless.
I dig deep, stay curious, dig deeper, and won’t stop until I’ve found the perfect hook for your message.
I’ll approach your project with the same determination.
I’ll take the time to research your business and the competitive landscape. Then, we’ll investigate to find a compelling story angle and package the pitch for the media.
I know how the media works and how we can make it work for you.
And because I value transparency, I’ll give you an honest, no-nonsense answer about any potential media coverage.
Ready to tell your story? I can help with:
Media release writing
Media coaching
Media buying
Media liaison
Executive Communication Coaching
Think like a journalist. Ace an interview like one too.
Coaching isn’t about fixing something (or someone) that’s broken. After all, no one gave us a roadmap to follow when it comes to navigating Zoom interviews.
It’s about investing in yourself. It’s about taking the fear out of going on-camera or on-mic, so you can communicate your message effectively.
I know that any kind of public speaking can be intimidating, especially when you’re the designated “face” of your company.
But you can learn to be confident on camera. You have everything you need already (really!). You just need the right coach.
Because your story is meant to be heard. Together, we’ll come up with a strategy that’ll have a big impact.
More than snappy soundbites, we’ll actually break down how to write for your audience so they listen, learn, and respond.
Digital Media Content
I know what makes good TV.
Producing hours of lifestyle television and news for Canadian television networks taught me some valuable lessons. Like how to get into the minds of viewers to figure out what would resonate with them. “Why do they care? Why do they want to watch?”
Now, I can pass on those lessons to you.
Let’s get started with:
Video content creation
Storytelling
Curated social media
With my help, you can learn how to be good TV … or good Twitter … or good wherever-you-show-up-on-air-or-online.
Strategic Thinking
It seems you can’t go on social media these days without encountering some kind of “expert.”
With so many different strategies out there, you might feel frozen by indecision. Which strategy is the right strategy to move your business forward?
Let me help you cut through the noise.
Twenty five years of experience has given me a deep understanding of the media landscape. I know what works, what doesn’t, and what’s coming next.
Consistency is key. That’s why I’ll be there with you every step of the way:
Choosing a time to promote that’ll have the most impact
Creating numerous story angles to pitch (and finding an irresistible hook)
Branding, wardrobe, and getting camera-ready
As your coach, I help you get the visibility you want with clear, succinct messaging, and proven strategies. Not what’s trendy at the moment.
Let me help you with your next:
Media strategy
Social media strategy
Digital strategy
Speaking Engagements and Teaching
When I’m not helping entrepreneurs and executives tell their stories, I’m sharing my own.
Looking for a down-to-earth speaker who’s no stranger to the art of storytelling? I’m available to speak on any of the media-related topics above.
I also work as a journalism and communication studies professor. Working with students keeps me current and open to new ideas.
“France has spoken for me several times at Company of Women. She has always been professional in her presentations, clear and succinct and willing to answer any of the questions thrown her way. Her knowledge of PR, media and marketing is evident from the start and she has a relaxed, friendly style as she shares her expertise.”